The AI analytics platform for growing relentlessly
When you can build anything, Amplitude is how you know it's the right thing. Get the self-serve tools and real-time data to make products and experiences that win.
E-commerce Conversion Funnel
TRUSTED BY INDUSTRY LEADERS
Your unfair AI advantage
Learn deeper, act faster, and grow like never before. With AI analytics, all you have to do is ask.
AI Agents
Sense, analyze, and optimize your data-driven issues 24/7 without writing a single line of SQL.
Explore AI Agents →MCP Support
Prompt new Amplitude insights directly inside Claude, Cursor, or any supported AI platform.
Explore MCP →AI Feedback
Transform what your customers say across reviews and tickets into actionable product changes.
Explore Feedback →Understand what your customers want
Amplitude gives you the self-serve tools and real-time data to make products and experiences that win.
Clearer insights
Where others guess, get the quantitative and qualitative answers to all your user questions in seconds without waiting on data science.
📊 Product Analytics
Dig deeper into every click and metric to make smarter decisions with confidence.
🌐 Web Analytics
▶ Session Replay
Retention Analysis
Faster action
Test, personalize, and engage your customers to turn insights into coming back for more.
🧪 Feature Experimentation
Flag targeted features and put every release to the test to prove your innovations work.
⚡ Web Experimentation
📝 Guides and Surveys
Win together
Our consolidated platform helps every team to shatter silos, shrink your tech stacks, and unite your whole organization behind data.
Get trusted insights about user engagement to build better products.
Learn more →"I sold the philosophy internally for a new way to do product. We quickly realized there is only one tool that works for this, and it's Amplitude."
Identify high-value users and optimize marketing spend.
Learn more →"Amplitude gives our marketing team the independence to track campaigns and build segments without waiting on data engineers."
Maintain a clean, trustworthy data taxonomy automatically.
Learn more →"We finally have a single source of truth that every department trusts implicitly. The data quality is unmatched."
Implement tracking easily with developer-friendly SDKs.
Learn more →"The APIs and SDKs are well-documented and incredibly easy to implement. It saved our engineering team weeks of custom coding."
Pros & Cons of Amplitude
Pros
- ● Exceptionally deep analytics for funnels, retention, and behavioral cohorts.
- ● Very generous free tier (up to 100K Monthly Tracked Users for startups).
- ● Real-time data processing for immediate behavioral insights.
- ● Built-in data governance to keep your taxonomy clean and trusted across teams.
Cons
- ● Steep learning curve for non-technical or absolute beginner users.
- ● Initial implementation and SDK setup requires dedicated developer resources.
- ● Pricing can scale steeply once you exceed the generous free tier limits.
How Amplitude Compares
See why top product teams are moving away from traditional marketing analytics to purpose-built product analytics.
| Feature | Amplitude | Google Analytics 4 |
|---|---|---|
| Core Focus | Product Analytics & Retention | Marketing Attribution & Traffic |
| Data Tracking | Event & User-based | Pageview & Session-based |
| Funnel Analysis | Deep, unlimited, retrospective | Basic, limited retrospective |
| Identity Resolution | Advanced Cross-Device | Limited (Cookie reliant) |
| AI Insights | Amplitude AI Built-in | Basic automated insights |
Pricing built for every stage
Start for free, scale when you need more power.
Starter
Core analytics for individuals and small teams.
- ✓ Up to 100K MTUs
- ✓ Core Analytics Charts
- ✓ Unlimited Data Sources
Plus
For growing teams that need advanced behavioral insights.
- ✓ Advanced Funnels & Retention
- ✓ Behavioral Cohorts
- ✓ Custom Dashboards
Growth & Ent.
Full-stack platform for scaling organizations.
- ✓ Data Governance (Data Assistant)
- ✓ AI Agents & Insights
- ✓ SSO & Advanced Permissions
Frequently Asked Questions
Amplitude is a leading digital analytics platform. It tracks user behavior across your website and apps, analyzing every click, scroll, and feature usage. This data helps product and marketing teams understand *why* users convert or churn, enabling them to build better experiences.
While Google Analytics is primarily focused on marketing attribution and page views, Amplitude is an event-based product analytics tool. It focuses deeply on user journeys, retention, feature engagement, and cohort analysis across the entire customer lifecycle.
Setting up Amplitude initially requires developer assistance to install the SDK and define event tracking. However, once the data is flowing, business users (PMs, Marketers) can use the self-serve UI to build charts, funnels, and cohorts without writing any SQL or code.
Connect every action to impact
Start for free with up to 100K monthly tracked users, or tell us what you want to see in a custom demo.
Amplitude Analytics
Amplitude is a leading AI analytics platform that helps businesses understand the end-to-end customer journey, retain users, and grow relentlessly.
Price Currency: USD
Operating System: Web, iOS, Android
Application Category: BusinessApplication
4.5
