Say Goodbye to
Incomplete Records
Enrich your contact and company records with precise, standardized data. The best B2B data provider is now part of the best B2B customer platform.
Trusted by industry leaders
A data foundation you can build on
We gather public data from the web, our proprietary data, and the power of LLMs to convert unstructured information into precise and standardized data sets.
Data that drives every GTM motion
Discover how Marketing, Sales, and RevOps teams use Clearbit to build pipeline, shorten forms, and score leads instantly.
Optimize Forms & Target Ads
Extra form fields mean fewer qualified leads. Get the best of both worlds by dynamically shortening your forms while still collecting the 100+ data points you need to route leads with precision.
Explore Marketing SolutionsReveal Intent & Build Target Markets
See what companies are visiting your website in real-time. Reveal buying intent and reach out to decision-makers exactly when they are exploring your pricing page.
Explore Sales SolutionsScore & Route Instantly
Ensure your CRM is pristine. Turn titles into standardized roles and seniorities, and use corporate hierarchies to route the right lead to the right rep instantly.
Explore RevOps SolutionsEnrich every single record
Global coverage across every country, in any language. Add 100+ B2B data points on every contact or company in your target market — including technologies installed, employee count, revenue, location, and much more.
Learn moreShorter forms convert better
Reduce friction by removing fields that Clearbit can enrich simply by collecting an email address. Dynamic Form Shortening only shows necessary fields if an enrichment value isn't available, ensuring 100% data coverage for your leads.
See how it worksReveal buying intent
Turn your anonymous website traffic into real buying intent signals with our best-in-class IP intelligence data. See what companies are visiting your website in the past hours, days, weeks, or months.
The visitor dashboard highlights companies that match your Ideal Customer Profile, enabling you to concentrate outbound efforts on qualified companies that are showing interest.
Reveal Intent"Clearbit is amazing because it lets you remove or autofill unnecessary form fields for better conversions. In the end, conversions are what matter."
Gilles Bertaux
Co-Founder and CEO, Livestorm
"Seeing a 20% increase in the number of forms being completed makes a substantial impact, especially because our volume is already so high."
Lauren Baideme
Director of Digital Marketing, Greenhouse
Integrates perfectly with your stack
Send data directly to the tools your team uses every day to trigger automations, route leads, and power reporting.
Clearbit Pros & Cons
Where Clearbit Wins
- Dynamic Form Shortening: Absolute best in class for turning long B2B forms into just an email field, drastically increasing conversion rates.
- HubSpot Integration: Since being acquired by HubSpot, the native integration is flawless for enriching CRM data instantly.
- API & Developer Friendly: Extremely robust and well-documented APIs for custom data routing and enrichment.
Considerations
- Not an Outbound Tool: Unlike Apollo or ZoomInfo, Clearbit doesn't have built-in email sequencing or a dialer. It is purely for data and intent.
- Premium Pricing: Volume-based pricing can get expensive for companies with massive amounts of monthly traffic.
- Remote Work Challenges: IP-based intent tracking can sometimes be less accurate if target prospects are working from home without a VPN.
How Clearbit Compares
| Feature | Clearbit | ZoomInfo | Apollo.io |
|---|---|---|---|
| Dynamic Form Shortening | Best in Class | ||
| Real-time CRM Enrichment | (HubSpot Native) | ||
| Built-in Sales Engagement (Emails) | (Data only) | (Engage addon) | (Core feature) |
| Primary Use Case | Inbound & RevOps | Enterprise Outbound | All-in-one Outbound |
Simple pricing based on volume
Get exactly the data you need. Clearbit pricing scales with your web traffic and database size.
Free
For individuals and small startups.
- Weekly visitor report
- Basic firmographic data
- Clearbit Connect extension
Business
Volume-based pricing for scaling GTM teams.
- Dynamic Form Shortening
- Full CRM Enrichment
- Real-time Intent Reveal
- Advanced API access
Frequently Asked Questions
Ready to build your data foundation?
Join the thousands of revenue teams that rely on Clearbit to turn anonymous traffic into pipeline.
This is an independent affiliate promotional page. The official logo, trademarks, and copyrights belong solely to Clearbit / HubSpot, Inc. Ratings are based on public G2 data.
