A Google Analytics alternative that's simple & privacy-first
Ditch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting your time and your visitors' digital privacy.
Trusted by IBM, GitHub, Tailwind & over a million websites
Different. In a good way.
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Our software is something quite different. Our software protects your time and your visitors' digital privacy.
Ditch Google Analytics
At Fathom, we strongly believe that analytics tools should be insightful, not invasive. This is why we created a privacy-focused, simple software tool that offers valuable insights without the complexity.
Get setup in minutes
Our script is a single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge.
Comply with privacy laws
We've hired the best lawyers and legal minds worldwide to ensure our simple analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more.
See more accurate data
Our real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for exactly the data you want to see.
Say no to cookie banners
Fathom anonymizes IP addresses and other visitor data without using cookies. That means you don't have to clutter your site or slow it down with cookie consent banners.
Join the movement
Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and accurate metrics.
Analytics for everyone
See why different teams prefer Fathom over complex data tools.
UTMs & Campaign Tracking
No need to dig through 10 layers of menus. See exactly which marketing campaigns, social posts, or newsletters are driving traffic and conversions instantly on a single dashboard.
- Track custom events without coding
- See referring sources clearly
- Automatically bypass ad-blockers
Getting started is simple and easy
Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.
Add our script
It's a single line of code that works with every site, web app and CMS.
See your stats
Watch the dashboard fill up in real time.
Features you need, no training required
Event tracking
Use custom events to collect user interactions like newsletter sign-ups, link + button clicks or ecommerce sales, and get valuable insights for optimizing your campaigns.
Get detailed reports
Send email reports every week or month so that you can keep track of your metrics without logging in.
Campaigns & newsletters
Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.
Keep data forever
That means 20 years from now, customers can still see their data from the day they first started using our software.
Great for your SEO
Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won't hurt your SEO rankings in any way.
Handle any traffic spikes
If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.
Integrate with the tools and tech stack you already use
Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.
Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.
See all our of integrationsThe honest truth about Fathom
Pros
- ✓ No cookie banners: Fully GDPR compliant, meaning you can remove annoying consent popups from your site.
- ✓ Lightweight script: Loads much faster than GA, which improves your website speed and SEO.
- ✓ Unlimited sites: Even on the lowest tier, you can track up to 50 websites seamlessly.
- ✓ Data stays yours: Fathom never sells your data to advertisers like big tech companies do.
Cons
- ✗ No "free forever" plan: Because they don't sell data, the product must be paid (but there is a 30-day free trial).
- ✗ Less granular demographics: Due to privacy protections, you won't see deep individual user profiling like exact age/gender found in Google Analytics.
Fair pricing for everyone
Start with a free trial. No credit card required to look around.
Up to 100k
pageviews per month
- ✓ Up to 50 sites included
- ✓ Unlimited data retention
- ✓ 100% data ownership
- ✓ Email support
Up to 200k
pageviews per month
- ✓ Up to 50 sites included
- ✓ Unlimited data retention
- ✓ 100% data ownership
- ✓ Priority email support
Up to 500k
pageviews per month
- ✓ Up to 50 sites included
- ✓ Unlimited data retention
- ✓ 100% data ownership
- ✓ Priority email support
Need more than 500k pageviews? View all pricing tiers.
Fathom vs Google Analytics
| Feature | Fathom Analytics | Google Analytics |
|---|---|---|
| Cookie Banners Required | No | Yes |
| Data Privacy | Perfect (GDPR/CCPA compliant) | Invasive (Banned in some EU countries) |
| Script Size (Speed) | ~2 KB (Lightning Fast) | ~45 KB+ (Slower) |
| Data Retention | Forever | 2 to 14 months (GA4) |
| Ease of Use | Simple 1-page dashboard | Complex, requires training |
| Data Ownership | 100% Yours | Used for Google Ads |
Trusted by 1,000,000+ websites and counting
Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy.
"Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need."
"I switched to Fathom because it's an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance."
"I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate."
"Our new Vue.js website has been using Fathom because I like how it's lightweight and respects user privacy."
"Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it's a joy to use."
"Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust."
Frequently Asked Questions
No! Fathom Analytics doesn't use cookies and doesn't collect personal data. This means you do not need to show annoying cookie consent banners to your visitors, improving their experience and your site's conversion rate.
Pricing starts at just $15/month for up to 100,000 pageviews across up to 50 websites. All plans include all features, unlimited data retention, and a 30-day free trial.
Yes, Fathom has a built-in Google Analytics importer. You can easily bring your historical data over so you don't lose any of your past insights when you make the switch.
Ready to simplify your analytics?
Start your free trial, import your GA data, and keep every future visit. Cookie-free and clutter-free.
This is an affiliate page. We may earn a commission if you purchase through our links at no extra cost to you. Official logo, interface designs, and trademarks belong to Fathom Analytics.
