Get essential customer insights.
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Get started todaySee what's in it for you.
Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We've been able to cut our reporting time by 50%.
Dive into the details.
Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. Understand exactly which channels drive your most valuable users.
See all featuresGoogle Ads
Designed to work together.
Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance. Seamlessly link your Google Ads account to optimize campaigns based on rich behavioral data.
See all integrationsSuccess Stories
Lider increases conversion rate 18X with Google Analytics.
Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase.
The result was an 85% decrease in CPA and 18X conversion rate improvement.
Read case studyMcDonald's Hong Kong uses GA4 to increase in-app orders by 550%.
By upgrading to Google Analytics 4, McDonald's Hong Kong unlocked cross-platform insights to better understand user behavior across their mobile app and website properties.
This deep understanding led to highly targeted campaigns, resulting in a massive 550% surge in app-based food orders.
Read case studyResources
Why marketers rely on Analytics
The Benefits
- 100% Free core platform for most businesses
- Seamless integration with Google Ads & BigQuery
- Powerful cross-platform (Web + App) attribution in GA4
- Predictive insights powered by Google's machine learning
- Industry standard tool trusted by millions globally
Things to Consider
- Steep learning curve for new GA4 interface
- Requires technical knowledge for custom event tracking
- Data sampling occurs on high-traffic free accounts
Enterprise-grade measurement, free of charge.
Start understanding your customers today. Upgrade only when you reach enterprise scale.
Google Analytics
- Web & App tracking (GA4)
- Native Google Ads integration
- Custom reporting & explorations
- BigQuery export (up to 1M events/day)
Analytics 360
- Higher data limits & unsampled reports
- Advanced BigQuery integration (Billions of events)
- Service Level Agreements (SLAs)
- Dedicated enterprise support
How Analytics compares
| Features | Google Analytics 4 | Adobe Analytics | Matomo |
|---|---|---|---|
| Core Pricing | Free (Enterprise paid) | Paid only (Enterprise) | Free (Self-hosted) / Paid (Cloud) |
| Google Ads Integration | Native & Seamless | Requires setup/connectors | Limited |
| Predictive Metrics (AI) | Built-in | Built-in (Sensei) | No |
| Market Share | Industry Leader (>80%) | Enterprise niche | Privacy niche |
Ready to get essential customer insights?
Join millions of businesses using Google Analytics to understand the customer journey and improve marketing ROI.
Get started todayGoogle Analytics, Google Ads, AdSense, Ad Manager, Google Cloud, and Firebase are trademarks of Google LLC.
Affiliate Disclosure: This is an independent promotional review page. The official logos, trademarks, and UI screenshots belong entirely to Google LLC. We may earn a commission if you sign up or purchase enterprise services through our links, at no extra cost to you. Pricing and features are subject to change by the official provider. Please visit the official Google Marketing Platform website for complete terms and privacy policies.
