Get essential customer insights.
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
See what's in it for you.
Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We've been able to cut our reporting time by 50%.
Dive into the details.
Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. Understand exactly which channels drive your most valuable users.
See all featuresGoogle Ads Integration
Designed to work together.
Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance. Seamlessly link your Google Ads account to optimize campaigns based on rich behavioral data and custom audiences.
See all integrationsSuccess Stories
Lider increases conversion rate 18X with Google Analytics.
Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase.
The result was an 85% decrease in CPA and 18X conversion rate improvement.
Read case studyTrusted by data-driven marketers
"GA4 has completely revolutionized how we track cross-platform user journeys. The predictive insights helped us identify high-value audiences and reduce our overall CPA by 40%."
Sarah Jenkins
Ecommerce Director
"The native integration with Google Ads is seamless. We can easily build audiences based on specific behaviors in Analytics and retarget them instantly in our ad campaigns."
Michael Ross
Performance Marketer
"While the learning curve for GA4 was steep initially, the new event-based data model gives us far more flexibility and deeper insights than Universal Analytics ever did."
Elena Lopez
Senior Data Analyst
Why marketers rely on Analytics
The Benefits
- 100% Free core platform for most businesses
- Seamless integration with Google Ads & BigQuery
- Powerful cross-platform (Web + App) attribution in GA4
- Predictive insights powered by Google's machine learning
- Industry standard tool trusted by millions globally
Things to Consider
- Steep learning curve for the new GA4 interface
- Requires technical knowledge for custom event tracking
- Data sampling can occur on high-traffic free accounts
Enterprise-grade measurement, free of charge.
Start understanding your customers today. Upgrade only when you reach enterprise scale.
Google Analytics
- Web & App tracking (GA4)
- Native Google Ads integration
- Custom reporting & explorations
- BigQuery export (up to 1M events/day)
Analytics 360
- Higher data limits & unsampled reports
- Advanced BigQuery integration
- Service Level Agreements (SLAs)
- Dedicated enterprise support
How Analytics compares
| Features | Google Analytics 4 | Adobe Analytics | Matomo |
|---|---|---|---|
| Core Pricing | Free (Enterprise paid) | Paid only (Enterprise) | Free (Self-hosted) |
| Google Ads Integration | Native & Seamless | Requires setup | Limited |
| Predictive Metrics (AI) | Built-in | Built-in (Sensei) | No |
| Market Share | Industry Leader | Enterprise niche | Privacy niche |
Frequently Asked Questions
What is Google Analytics 4 (GA4)?
Is Google Analytics really free?
Do I need a developer to install it?
How does it integrate with Google Ads?
Ready to get essential customer insights?
Join millions of businesses using Google Analytics to understand the customer journey and improve marketing ROI.
Get started todayGoogle Analytics 4 (GA4)
Google Analytics is a free, enterprise-grade web analytics service offered by Google that tracks and reports website and app traffic, offering deep customer insights.
Price Currency: USD
Operating System: Web Browser, iOS, Android
Application Category: BusinessApplication
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