Better Insights. Faster.
Heap has joined forces with Contentsquare 🎉 Together, we automatically capture every user interaction so you always have the data you need to increase conversions, retention, and customer delight.
Heap is used by over 10,000 companies to understand customers' end-to-end journeys.
Discover Product Analytics AI CoPilot
CoPilot makes it easy for anyone to get started with analytics, no matter their experience. Skip the learning curve and lengthy onboarding—and go straight to insights.
Sense AIComplete data, automatically
A single snippet automatically captures the entire digital experience of every user on every platform — no engineering needed.
You get the most complete dataset on the market, governed and organized for maximum usage.
See how Heap captures all of your dataSpot hidden opportunities
Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven't been following.
It's an industry-first way to uncover the hidden gems that lead to the biggest business results.
Learn about Heap IlluminateSee problems in action
Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort.
Fully understand why users do what they do. Instantly see what the fix is.
Learn about Heap's Session ReplayBuilt for modern digital teams
See how different roles use Heap to build better experiences.
Build features users actually want
Stop relying on gut feelings. See exactly how users interact with new features, identify UX friction points instantly, and measure the real impact of your releases.
- ✓ Measure feature adoption rates
- ✓ Analyze user retention by cohort
- ✓ Find drop-offs in the user journey
Speed to Insight = Speed to Success
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business.
Integrations across the stack
Over 100 integrations ensure you can deliver the right information to the right customers at the right moment in their journey.
Learn more about our integrationsDirection on key investments
Heap's data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention. Automatically.
Learn more about Heap IlluminateA single platform for data-driven decisions
Other solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do. It's a new paradigm for data-driven decision-making.
Learn how Heap bridges the gapThe honest truth about Heap
Pros
- ✓ Autocapture technology: No need to manually tag events. Heap records every click, swipe, and pageview out of the box.
- ✓ Integrated Session Replay: Watch exactly what users did without paying for a separate tool like Hotjar.
- ✓ AI-powered insights: Data science features automatically point out friction points you didn't even know existed.
- ✓ Retroactive data: Define an event today, and see its data from the moment you installed the Heap snippet.
Cons
- ✗ Steep learning curve: While capturing data is easy, mastering the advanced analysis features takes some time.
- ✗ Premium pricing: Heap is an enterprise-grade tool, so costs scale up significantly as your user base grows (though they offer a generous free tier).
Simple pricing, powerful analytics
Start for free, scale when you're ready.
Free
For early stage startups
- ✓ Up to 10k sessions/mo
- ✓ Unlimited user seats
- ✓ Autocapture core events
- ✓ Basic charts & dashboards
Growth
For scaling products
- ✓ Scalable sessions
- ✓ Session Replay included
- ✓ Custom events & properties
- ✓ Basic integrations (Shopify, etc.)
- ✓ Email support
Premier
For enterprise teams
- ✓ Unlimited sessions
- ✓ Advanced AI Data Science
- ✓ Premium Integrations (Snowflake)
- ✓ Data governance & SSO
- ✓ Dedicated CSM
Heap vs Google Analytics 4 (GA4)
| Capabilities | Heap | GA4 |
|---|---|---|
| Tracking Method | Automatic (Autocapture) | Manual (Requires Devs) |
| Historical Data | Retroactive (Always there) | Starts only when tagged |
| Session Replay | Built-in | Not Available |
| AI-driven Insights | Yes (Heap Illuminate) | Basic Insights |
| Focus Area | Product & User Behavior | Marketing & Acquisition |
Top-Ranked
Everywhere
Our customers trust Heap for digital insights
Top Data Startups
a16z
Top Rated Product Analytics Tool
Trust Radius
Best Value for Price
Trust Radius
Top 100 Best Software
G2 Awards
Most Implementable
Products that Count
Momentum Leader
G2 Awards
Loved by users worldwide
Based on 1,000+ real reviews on G2 and Capterra
"Game changer for our product team"
"Heap completely eliminated our tracking bottleneck. We no longer have to wait for engineering sprints just to track a new button click. The retroactive data is magic."
"Best GA alternative out there"
"After struggling with GA4's complex interface, switching to Heap was a breath of fresh air. The session replays combined with analytics gave us exactly what we needed."
"Incredible ROI"
"We used Heap Illuminate to find a drop-off in our onboarding flow that we never would have noticed otherwise. Fixing it increased our activation rate by 22%."
Frequently Asked Questions
Unlike Google Analytics which requires manual tagging for every event (and misses data if you forget to tag it), Heap automatically captures all user interactions (clicks, form submissions, page views) from the moment it's installed. This gives you a complete, retroactive dataset instantly.
No. Heap's snippet is incredibly lightweight and loads asynchronously, meaning it will not block your page content from loading or negatively impact your Core Web Vitals or SEO rankings.
Only once! You just need a developer to paste a single line of code into your website's header. After that, Product Managers, Marketers, and Analysts can define events and create reports visually using our UI, without writing any code.
Ready to get started?
Join 10,000+ companies using Heap to build better digital experiences. Start your free trial today.
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