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Hootsuite

Hootsuite Review & Free Trial | Best Social Media Management Tool

Drive real business impact with real-time social insights.
Hootsuite makes it easy.

Schedule, engage, monitor, and analyze social media posts so you know exactly what's driving revenue. Plus, protect your brand with world-class social listening.

Analytics Dashboard
Audience Engagement
6,783
12% this week
Post Reach
1.2M
8% this week
Performance Over Time
40k
60k
35k
80k
100k
OwlyWriter AI
Auto-generate captions
Adobe
World Health
Organization
CLOROX
The University
of Chicago
LONGCHAMP
46%

Barceló Hotel Group used Hootsuite to centralize their brand strategy, deliver better customer care, and grow new followers by 46%.

Barceló
$1.5m

DaVita saved an equivalent of $1.5 million in ad value with the help of Hootsuite Amplify and their team of employee ambassadors.

DaVita
31%

Mapfre grew their online interactions by 31% using Hootsuite Enterprise to consolidate their account management to a single platform.

MAPFRE
#1
2026
Top
100

Hootsuite is G2's #1 best software product for 2026

Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms.

Read the reviews

See risk, prove impact, and spot opportunity

Schedule, engage, monitor, and analyze social media posts so you know exactly what's driving revenue.

Safeguard your brand's reputation

Stay one step ahead of negativity and misinformation with real-time mention alerts, sentiment tracking, and predictive crisis monitoring. Track mentions across 30+ social media networks, 300+ review sites, and 150+ million websites.

Learn more
Sentiment Analysis Last 7 Days
Positive 65%
Neutral 25%
Negative 10%
Alert Triggered
Spike in mentions for #ProductDelay
Audience Sentiment
AI Insights
Your campaign is trending positively!

Unlock insights tailored to your business

Get your zero-risk trial to see how Hootsuite powered by Talkwalker AI can power brand growth with the industry's deepest insights.

Respond to social media messages and comments in one place

Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing.

Learn more
Unified Inbox
Customer Inquiry
"Do you ship internationally?"
Automated reply sent
Support Ticket
"I need help with my recent order #4592."
Assigned to Team Lead

Top Trending Topics

#SocialMediaStrategy
#AIinMarketing
#BrandGrowth
OwlyWriter AI
Draft post from trend

Stay ahead of the latest trends and boost your chances of going viral

Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends.

Learn more

Why Hootsuite?

Don't worry, we won't make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog in the industry.

🦉

18 years and 25 million users

Hootsuite was the first, and we're still the most popular 18 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

More about us

The ultimate AI for social media

Hootsuite helps you automate every part of social media management and social listening. Create, enhance, and distill millions of data points into digestible summaries.

Learn more
🔌

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That's more than any other social media management platform (by far).

Explore integrations

Why marketers choose Hootsuite

The Benefits

  • Unified inbox for all social networks and messaging
  • Advanced AI features for content generation and listening
  • Most comprehensive integration library in the industry
  • Proven to increase ROI and follower engagement
  • Excellent collaborative tools for enterprise teams

Things to Consider

  • Pricing is geared towards professionals and established teams
  • The interface can feel overwhelming for complete beginners
  • Some advanced analytics require higher tier plans

Plans for every size of team

Start with a 30-day free trial. No commitments.

Professional

$99/mo
Billed annually
  • 1 user
  • 10 social accounts
  • Unlimited scheduling
  • Basic analytics
Start free trial
Most Popular

Team

$249/mo
Billed annually
  • 3 users
  • 20 social accounts
  • Roles & permissions
  • Assign messages to team
Start free trial

How Hootsuite compares

FeaturesHootsuiteSprout SocialBuffer
Target AudiencePro to EnterpriseMid-Market to EnterpriseSmall Business / Solo
Integrations100+ (Largest Library)Limited to major networksBasic
Social Listening (AI)Advanced (Talkwalker)AdvancedNo
Pricing Entry PointModerate ($99/mo)High ($249/mo)Low ($6/mo per channel)

What our customers say

"Hootsuite has completely transformed how our agency handles social media. The ability to schedule hundreds of posts across different client accounts in one dashboard saves us at least 15 hours a week."

SJ

Sarah Jenkins

Agency Director

"The Talkwalker AI integration for social listening is incredible. We caught a potential PR issue before it blew up because Hootsuite alerted us to a spike in negative sentiment instantly."

MR

Michael Ross

VP of Marketing

"Having a unified inbox for Facebook, Instagram, and Twitter has made our customer support team so much faster. The suggested AI replies are surprisingly accurate and helpful."

EL

Elena Lopez

Customer Success Lead

Frequently Asked Questions

Is there a free version of Hootsuite?
Hootsuite no longer offers a permanent free plan, but they do provide a generous 30-day free trial on their Professional and Team plans so you can test all the premium features before committing.
Which social networks does Hootsuite support?
Hootsuite natively supports Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, Pinterest, and YouTube. You can also connect hundreds of other apps and networks through their extensive integration directory.
What is OwlyWriter AI?
OwlyWriter AI is Hootsuite's built-in artificial intelligence tool. It helps you instantly generate post captions, come up with content ideas based on trending topics, and even repurpose your top-performing posts with a single click.
Can I collaborate with my team?
Yes, starting from the Team plan, you can add multiple users. You can assign specific social profiles to team members, set up approval workflows for posts, and route incoming messages to the right support agent.

Ready to drive real business impact?

Join 25 million users who trust Hootsuite to manage their social media and achieve measurable results.

Start your free trial

Affiliate Disclosure: This is an independent promotional review page. The official logos, trademarks, and UI screenshots belong entirely to Hootsuite Inc. We may earn a commission if you sign up or subscribe through our links, at no extra cost to you. Pricing and features are subject to change by the official provider. Please visit the official website for complete terms and privacy policies.

Hootsuite Social Media Management Platform

Hootsuite is a leading social media management dashboard that allows users to schedule posts, monitor mentions with AI social listening, and analyze performance across multiple networks.

Price: 99

Price Currency: USD

Operating System: Web Browser, iOS, Android

Application Category: BusinessApplication

Editor's Rating:
4.4
Hootsuite Social Media Management Platform

Hootsuite is a leading social media management dashboard that allows users to schedule posts, monitor mentions with AI social listening, and analyze performance across multiple networks.

Price: 99

Price Currency: USD

Operating System: Web Browser, iOS, Android

Application Category: BusinessApplication

Editor's Rating:
4.4
Hootsuite Social Media Management Platform

Hootsuite is a leading social media management dashboard that allows users to schedule posts, monitor mentions with AI social listening, and analyze performance across multiple networks.

Price: 99

Price Currency: USD

Operating System: Web Browser, iOS, Android

Application Category: BusinessApplication

Editor's Rating:
4.4
Hootsuite Social Media Management Platform

Hootsuite is a leading social media management dashboard that allows users to schedule posts, monitor mentions with AI social listening, and analyze performance across multiple networks.

Price: 99

Price Currency: USD

Operating System: Web Browser, iOS, Android

Application Category: BusinessApplication

Editor's Rating:
4.4
Hootsuite Social Media Management Platform

Hootsuite is a leading social media management dashboard that allows users to schedule posts, monitor mentions with AI social listening, and analyze performance across multiple networks.

Price: 99

Price Currency: USD

Operating System: Web Browser, iOS, Android

Application Category: BusinessApplication

Editor's Rating:
4.4
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