Drive real business impact with real-time social insights.
Hootsuite makes it easy.
Schedule, engage, monitor, and analyze social media posts so you know exactly what's driving revenue. Plus, protect your brand with world-class social listening.
Organization
of Chicago
Barceló Hotel Group used Hootsuite to centralize their brand strategy, deliver better customer care, and grow new followers by 46%.
DaVita saved an equivalent of $1.5 million in ad value with the help of Hootsuite Amplify and their team of employee ambassadors.
Mapfre grew their online interactions by 31% using Hootsuite Enterprise to consolidate their account management to a single platform.
100
Hootsuite is G2's #1 best software product for 2026
Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms.
Read the reviewsSee risk, prove impact, and spot opportunity
Schedule, engage, monitor, and analyze social media posts so you know exactly what's driving revenue.
Safeguard your brand's reputation
Stay one step ahead of negativity and misinformation with real-time mention alerts, sentiment tracking, and predictive crisis monitoring. Track mentions across 30+ social media networks, 300+ review sites, and 150+ million websites.
Learn moreProve your social media ROI
Calculate the exact value of your social media efforts. Connect your social channels to your website analytics to see exactly which posts are driving traffic, conversions, and revenue.
Learn moreStreamline your social workflow
Plan campaigns, schedule posts, and manage approvals all in one collaborative calendar. Ensure your team stays aligned and your content goes out on time, every time.
Learn moreUnlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite powered by Talkwalker AI can power brand growth with the industry's deepest insights.
Respond to social media messages and comments in one place
Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing.
Learn moreTop Trending Topics
Stay ahead of the latest trends and boost your chances of going viral
Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends.
Learn moreWhy Hootsuite?
Don't worry, we won't make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog in the industry.
18 years and 25 million users
Hootsuite was the first, and we're still the most popular 18 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
More about usThe ultimate AI for social media
Hootsuite helps you automate every part of social media management and social listening. Create, enhance, and distill millions of data points into digestible summaries.
Learn moreThe largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That's more than any other social media management platform (by far).
Explore integrationsWhy marketers choose Hootsuite
The Benefits
- Unified inbox for all social networks and messaging
- Advanced AI features for content generation and listening
- Most comprehensive integration library in the industry
- Proven to increase ROI and follower engagement
- Excellent collaborative tools for enterprise teams
Things to Consider
- Pricing is geared towards professionals and established teams
- The interface can feel overwhelming for complete beginners
- Some advanced analytics require higher tier plans
Plans for every size of team
Start with a 30-day free trial. No commitments.
Professional
- 1 user
- 10 social accounts
- Unlimited scheduling
- Basic analytics
Team
- 3 users
- 20 social accounts
- Roles & permissions
- Assign messages to team
How Hootsuite compares
| Features | Hootsuite | Sprout Social | Buffer |
|---|---|---|---|
| Target Audience | Pro to Enterprise | Mid-Market to Enterprise | Small Business / Solo |
| Integrations | 100+ (Largest Library) | Limited to major networks | Basic |
| Social Listening (AI) | Advanced (Talkwalker) | Advanced | No |
| Pricing Entry Point | Moderate ($99/mo) | High ($249/mo) | Low ($6/mo per channel) |
What our customers say
"Hootsuite has completely transformed how our agency handles social media. The ability to schedule hundreds of posts across different client accounts in one dashboard saves us at least 15 hours a week."
Sarah Jenkins
Agency Director
"The Talkwalker AI integration for social listening is incredible. We caught a potential PR issue before it blew up because Hootsuite alerted us to a spike in negative sentiment instantly."
Michael Ross
VP of Marketing
"Having a unified inbox for Facebook, Instagram, and Twitter has made our customer support team so much faster. The suggested AI replies are surprisingly accurate and helpful."
Elena Lopez
Customer Success Lead
Frequently Asked Questions
Is there a free version of Hootsuite?
Which social networks does Hootsuite support?
What is OwlyWriter AI?
Can I collaborate with my team?
Ready to drive real business impact?
Join 25 million users who trust Hootsuite to manage their social media and achieve measurable results.
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