The HubSpot Customer Platform
Where go-to-market teams
go to grow.
Unite marketing, sales, and customer service on one AI-powered customer platform that delivers results fast.
No credit card required for Free plan
288,000+ customers in over 135 countries grow their businesses with HubSpot.
A CRM that's really smart.
HubSpot's Smart CRM is the single source of truth that connects all your business data, making it easier to know, do, and connect everything.
Smart CRM
Unified data layer
Engagement Hubs
Marketing, Sales, Service
Breeze AI
Built-in AI agents
Growing a business is hard.
HubSpot makes it easier.
Disconnected tools and data slow you down. HubSpot connects everything — and everyone — in one place.
Marketing software that drives revenue.
- Attract and convert the right leads.
- Run campaigns, personalize content, and track it all.
- AI-powered email and social media generators.
Sales software to close more deals.
- Generate quality leads and close deals, faster.
- Automate prospecting and manage pipeline.
- Meeting scheduler and document tracking.
Service software to delight customers.
- Streamline and scale support to serve customers faster.
- Drive retention with actionable insights.
Operations software to sync your apps.
- Sync customer data across all your apps.
- Clean up duplicate contacts automatically.
Built-in AI agents that work for you 24/7.
Breeze Agents are your always-on teammates. They resolve customer inquiries, accelerate your pipeline, and whip up quality content in no time.
Resolve tickets while you sleep.
Train the AI customer agent on your knowledge base and let it handle repetitive queries instantly. It seamlessly hands over complex issues to human reps with full context.
Hi, I'm your prospecting agent
I'm here to help put your prospecting efforts on auto-pilot.
View automationsAutomate outreach at scale.
Let the AI research target accounts, draft hyper-personalized emails, and follow up automatically. Your reps only step in when a prospect is ready to book a meeting.
Clean and enrich your CRM.
Stop wasting time doing manual data entry. The AI Data Agent automatically finds missing company information, formats names correctly, and deduplicates records across your entire database.

Remarkable results for every size business.
Scale your business with HubSpot. The proof is in our customers' success.
"HubSpot gave us the visibility we needed to align sales and marketing, resulting in massive pipeline growth."
"We consolidated 5 different tools into HubSpot. Our team is working faster, and our customer retention has never been higher."
Is HubSpot Right For You?
Pros
- All-in-one platform replaces disjointed tools.
- Incredibly intuitive and easy to adopt for teams.
- Powerful new Breeze AI agents automate work.
- Free CRM tier is generous and truly free forever.
- Massive ecosystem of 2,000+ integrations.
Considerations
- Pricing scales up quickly as your contact list grows.
- Enterprise features require annual commitments.
- Steep learning curve to master advanced workflows.
Marketing Software Pricing
Generate leads and automate marketing that drives growth.
Free
Start generating and emailing new leads, and measuring your success — for free
No credit card required
Get started free- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
Starter
Essential marketing, sales, service, content, and data management software
$20/mo/seat
Buy now- Email marketing
- Live chat
- And:
- Forms
- Simple marketing automation
- Ad management
Professional
For marketing teams who want to effectively run omni-channel campaigns and automation
Includes 3 Core Seats
Additional seats start at $45/mo
Talk to Sales- Social media
- Lead scoring
- Advanced personalization
- Omni-channel marketing automation
- Custom reporting
Enterprise
For marketing organizations seeking power, flexibility, and governance at scale
Includes 5 Core Seats
Additional seats start at $75/mo
Talk to Sales- Organize teams
- Multi-touch revenue attribution
- Customer journey analytics
- Limit access to content and data
Why HubSpot beats the competition
| Feature | HubSpot | Salesforce | Mailchimp |
|---|---|---|---|
| All-in-one CRM Platform | Requires Add-ons | Marketing Only | |
| Free Forever Tier | - | Limited | |
| Built-in AI Agents (Breeze) | Extra Cost (Einstein) | Basic Generative AI | |
| Ease of Use (G2 Score) | #1 Rated | Complex Setup | Good |
Start growing with HubSpot today
With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.
No credit card required. Setup takes minutes.
