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Keap

Keap Review 2026 | Put Your Business Growth on Autopilot
keap
A Thryv Inc. Brand
4.5/5 on G2
#1 Small Business Automation

Put Your Business Growth on Autopilot

Sell more, follow up faster, and grow efficiently with the leading marketing and sales automation software designed specifically for entrepreneurs.

No credit card required. Free 14-day trial.

Lead Magnet Form
Goal achieved
Nurture Sequence
Welcome Email
Wait 2 days
Value Add Email
Link Clicked
Hot Lead
No Action
Re-engage

Recommended by the best in the business

Forbes
Entrepreneur
inc.
HuffPost
39%

increase in revenue

creating faster business growth and putting more money in their pockets

53%

more leads

creating confidence in where the next sale is coming from

10h

per week saved

through automation so they can get more done with the team they already have

20+ years of helping businesses just like yours

Built for service providers, agencies, and small businesses who need to scale.

Get more done and save time

By automating manual, repetitive tasks across all your workflows, business automation frees you up to focus on client delivery.

Nurture customers from beginning to end

Automate appointment scheduling & reminders

Strategy Session
Zoom Video Call • 45 min
When:
Web form is submitted (Lead Gen)
Then Automatically:
Send email with booking link
Send SMS reminder 1hr before

Follow up with leads, nurture customers, and scale your business

With Keap's powerful all-in-one software.

CRM

Know your customers so you can maximize every opportunity. Keap CRM helps you engage with leads, stay on top of your bookings, track every deal, and nurture customers.

Automation Builder

Automate processes across your entire business — drag, drop, and launch 52+ ready-made automations, or craft endless campaigns of your own with our intuitive builder.

Email & Text

Automate email and text communications and track their effectiveness in dashboards and deliverability reports. Increase open rates and engagement effortlessly.

No more manual tasks.
Just automated business growth.

If you can drag and drop, you can automate your business using Keap. Visual builders make it easy to create complex sales funnels without touching a line of code.

  • Follow-up faster with hot leads
  • Reduce repetitive, manual tasks
  • Capture, tag, and organize contacts automatically
See Automations in Action

Automation for your entire business

Boost your business with automation that helps you:

Follow-up faster
Make more money
Reduce manual tasks
Grow business faster
Invoice #1042 Sent automatically
Business Consulting $1,500.00
Total $1,500.00

Get paid faster with integrated invoicing

Create beautiful quotes, send automated invoices, and accept payments online via Stripe, PayPal, or WePay. Trigger post-purchase thank you sequences the second a payment clears.

Explore Payments

Connects with the tools you already love

Keap integrates seamlessly with thousands of apps via Zapier and native connections.

WordPress
Shopify
Calendly
QuickBooks
Gmail

Honest Pros & Cons from Real Users

What users love

  • The advanced visual automation builder is arguably the most powerful in the industry for complex sales funnels.
  • All-in-one capability: Replaces Mailchimp, Pipedrive, Calendly, and Stripe integrations in one tool.
  • Exceptional onboarding and dedicated customer success managers (the "Not Alone" guarantee).

What to consider

  • Steep learning curve: Because it's so powerful, it takes time to learn how to build complex campaigns properly.
  • Pricing is premium. It is not the best fit for hobbyists or businesses with zero budget.
  • The email template builder is functional but less flexible than dedicated design tools like Mailchimp.

Pricing that scales with your growth

Start with a 14-day free trial. No credit card required to test the software.

Pro

For growing businesses needing sales & marketing automation.

$159/mo

Billed annually

Try it for free
  • 1500 Contacts
  • 2 Users
  • Sales Pipeline & CRM
  • Automated lead capture
  • Quotes, invoices, & payments
Most Popular

Max

Advanced features for established businesses & teams.

$229/mo

Billed annually

Try it for free
  • 2500 Contacts
  • 3 Users
  • Everything in Pro, plus:
  • Promo codes & upsells
  • Advanced marketing analytics

Ultimate

For scaling businesses needing custom access & features.

$279/mo

Billed annually

Try it for free
  • 2500 Contacts
  • 3 Users
  • Everything in Max, plus:
  • Premium integrations
  • Custom user access controls

How Keap Compares to the Competition

Feature Keap HubSpot / ActiveCampaign
Target Audience Focus Small Businesses & Entrepreneurs Mid-Market to Enterprise
E-commerce / Payments
Built-in (Quotes, Invoices)

Requires expensive add-ons
Advanced Visual Automation
Industry Leading (Canvas)

Good, but less complex logic
Dedicated Success Manager
Included

Recommended by the best in the business

Industry leaders who used Keap to grow their multi-million dollar businesses.

Jenna Kutcher

New York Times bestselling author, educator, and host of top-rated marketing podcast

Read Story

Lamar Tyler

Grew his business 566% using Keap and is now a speaker, business coach, and founder of a multi-million dollar brand

Read Story

Donald Miller

CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap

Read Story

When you get Keap, you're not alone

We're committed to giving you everything you need to succeed. So when you choose Keap, you'll be armed with a powerful business automation platform along with the strategy, services and support you need to grow.

Dedicated Implementation Manager
Data migration services
Ready-to-use Proven Automation Templates
Free 24/7 support

Frequently Asked Questions

Ready to take your business to the next level?

Join the 200,000+ small businesses who have grown with Keap. Put your growth on autopilot today.

Try for free

14 days free. No credit card needed.

Disclaimer: This is an independent affiliate review page. We may earn a commission if you purchase through our links at no extra cost to you. The official logo, name, and trademark belong exclusively to Keap (A Thryv Inc. Brand).

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