Kit
Formerly ConvertKit
Email marketing that automates your growth
Stop juggling complex marketing tasks when you could be writing, teaching, and creating. Kit automates your email marketing so you can get back to doing what you love.
14-day free trial. No credit card required. Free migrations.
Subscribers
Thousands of experts use Kit to grow their business
Focus on what you love,
automate more with Kit
Turn followers into a loyal business
Social algorithms change. Your email list stays with you. Build on land you own by capturing subscribers with beautiful landing pages and forms.
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Grow your email list, not your to-do list
Your expertise deserves a bigger audience. Reach more people and grow your list on autopilot with no-code landing pages, opt-in forms, and newsletter recommendations.
Start free trialNo credit card required
Recommending You
Build once, benefit forever
Automations welcome new subscribers, nurture relationships, and drive sales 24/7. It's like having another "you" in your business.
- Visual automation builder
- Custom rules and triggers
- Evergreen sales funnels
Sell more without being salesy
Kit's tags and segments help you organize your audience based on their interests so the right people get the right message at the right time.
Learn about taggingWho would you like to send this to?
Reach more people
Keep your audience, no matter what
With an industry-leading 99.8% delivery rate, your carefully crafted emails land in inboxes, not spam folders. Algorithms change. Platforms disappear. Your email list stays with you.
Start free trialExperts use Kit to build relationships and revenue
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Kit is integral because it's the hub of the business.
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
It's built for creators. You can tell when you're using the platform that they want you to make money from your email list, and they want to make it as easy as possible for someone who's not super technical.
We recently launched a new onboarding sequence... It's been hugely successful. We saw a 30 percent growth in the sale of the two products we feature in those sequences over the last three months.
Smart apps that connect your creator tools directly to Kit
Your personalized hub for streamlining your business and creative workflows.
Start free trialShopify
Grow Your Creator Business, Automate Your Marketing, and Drive More Sales
Canva
Get access to your Canva library natively within the Kit media gallery
SavvyCal
Embed beautiful booking links in your Kit emails.
Custom Fonts
Use custom fonts in your emails natively.
Senja
Add text and video testimonials to emails.
Linktree
Sync contact lists seamlessly with Kit.
Honest Pros & Cons from Real Users
Why creators love it
- Incredibly high deliverability rates compared to Mailchimp.
- Visual automation builder is intuitive and powerful for funnels.
- Creator Network allows you to grow your list for free via recommendations.
- Built-in commerce tools to sell digital products without extra software.
What could be better
- Pricing gets expensive quickly as your subscriber list grows above 10k.
- Email templates are intentionally text-heavy and minimal; hard to design highly graphical e-commerce emails.
- Landing page builder is basic compared to dedicated tools like Leadpages.
Simple pricing. No surprises.
Start for free, upgrade when you need advanced automations.
Newsletter
For creators building their audience.
Up to 10,000 subscribers
Start Free- Unlimited landing pages
- Unlimited broadcasts
- Sell digital products
- Creator Network
Creator
For growing creators automating their work.
Up to 1,000 subscribers
Start 14-day free trial- Everything in Newsletter
- Visual automation builders
- Automated email sequences
- Third-party integrations
Creator Pro
For established creators scaling their business.
Up to 1,000 subscribers
Start 14-day free trial- Everything in Creator
- Newsletter referral system
- Subscriber scoring
- Advanced reporting
*Pricing increases based on subscriber count. Save money with annual billing.
How Kit stacks up against the rest
| Feature | Kit | Mailchimp / Substack |
|---|---|---|
| Visual Automations | Advanced & Easy |
/ Basic or None |
| Creator Network (Growth) | Free Recommendations |
|
| Sell Digital Products | Built-in Commerce |
Requires Integration |
| Email Templates | Text-focused for high deliverability |
Highly graphical |
Frequently Asked Questions
"If you aren't already on Kit, you should be."
Ready to be more time-rich?
We'll grow your business in the background so you can focus on what matters most.
Start free trialNo credit card required.
Disclaimer: This is an independent affiliate review page. We may earn a commission if you purchase through our links at no extra cost to you. The official logo, name, and trademark belong exclusively to Kit (formerly ConvertKit). We are not officially Kit; we are an affiliate partner reviewing their software.
