klaviyo
Your data, intelligence, and AI agents working as one
With the autonomous B2C CRM, turn your marketing, analytics, and service into always-on growth engines. Personalize, learn from, and improve every customer experience in real-time.
Profiles
Processed Daily
Sent Daily
Powering 193,000+ relationship-driven brands across 100 countries
Marketing that carries the conversation
Automate personalized email, SMS, and push notifications based on real-time behavior. Build once, grow continuously.
purchased
Fueling growth for brands that don't settle
Turn one-time buyers into lifelong loyalists
Klaviyo natively integrates with Shopify, WooCommerce, BigCommerce, and custom stacks. Use historical purchase data, browse behavior, and predictive analytics to send the perfect message at the perfect time.
- Abandoned Cart & Browse Abandonment flows
- Post-purchase cross-sell & upsell sequences
- VIP & Loyalty tier dynamic segmentation
Autonomous agents that do the work
With the autonomous B2C CRM, turn your marketing, analytics, and service into always-on growth engines.
Marketing Agent
Start fast, launch faster with just your URL. In minutes, Marketing Agent learns from your website and builds on-brand campaigns, key flows, and your first form to get you growing.
Explore Marketing AgentCustomer Agent
Support with selling power. Customer Agent resolves 65% of questions autonomously. And because it has the full customer picture, it also recommends and converts, driving revenue.
Explore Customer AgentBuilt for scale. Designed for growth.
Klaviyo unifies your customer data and marketing channels into a single platform, giving you the power to create hyper-personalized experiences at scale.
Single Customer View
Unified Customer Data Platform (CDP)
Stop guessing. Klaviyo pulls in data from your ecommerce platform, POS, and website to create a single, centralized profile for every customer.
- Real-time behavioral tracking
- Unlimited historical data storage
- Predictive analytics (churn risk, next order date)
Ultra-precise Segmentation
Don't blast your entire list. Build dynamic segments based on any combination of profile properties, browsing behavior, or purchase history.
- Segments update in real-time
- Target based on predicted lifetime value
- Automatically sync segments to Facebook & Google Ads
True Omnichannel Marketing
Klaviyo unifies email, SMS, mobile push, and web events into a single customer profile so you can run consistent, data-driven campaigns.
- Manage email and SMS in the same flow
- Collect product reviews autonomously
- Deliver messages where customers prefer to engage
Advanced Reporting & Analytics
Stop wondering if your marketing is working. Klaviyo provides crystal-clear attribution so you know exactly how much revenue every email, SMS, and flow generates.
- Pre-built dashboards for quick insights
- Custom report builder for deep dives
- Peer benchmarking to see how you stack up
Optimize with A/B Testing
Never guess what works. Test subject lines, content, send times, and even flow branches to continuously improve your conversion rates automatically.
- Automated winner selection
- Test signup forms and popups
- Statistically significant results
350+ pre-built integrations
From ecommerce to agentic commerce. Connect your data across your entire tech stack. Klaviyo offers native integrations with ecommerce platforms like Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms.
Frequently Asked Questions
What is Klaviyo?
Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns. Built as both a system of record and system of action, Klaviyo combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution.
How much does Klaviyo cost? Is there a free plan?
Yes. Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage (such as email and SMS). Enterprise pricing is also available for large organizations with advanced needs.
What channels does Klaviyo support?
Klaviyo unifies email, SMS / Text, RCS, mobile push, WhatsApp and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing. That unified CDP + real-time signals power cross-channel flows, predictive analytics, and agent decisions.
Pricing that scales with your growth
Start for free, upgrade when you need to send more.
Free
For entrepreneurs starting out.
- 500 monthly email sends
- 150 free monthly SMS/MMS credits
- Email support for first 60 days
- Pre-built automations
For growing businesses.
- Everything in Free, plus:
- 5,000 monthly email sends
- Email and chat support
- Hide Klaviyo branding
Email & SMS
For brands wanting omnichannel reach.
- Everything in Email, plus:
- 1,250 monthly SMS/MMS credits
- Multi-channel automated flows
Need custom limits? Explore Enterprise options.
How Klaviyo Compares
| Feature Focus | Klaviyo | Mailchimp | Omnisend |
|---|---|---|---|
| Best For | E-commerce Growth | General SMBs | E-commerce |
| Data & Segmentation | Advanced / Real-time CDP | Basic | Good |
| AI Features | Marketing & Customer Agents | Generative Text | Limited |
| Shopify Integration | Deep, Historical Sync | Basic | Good |
Join the 193,000+ customers growing with Klaviyo
"Switching to Klaviyo was the best decision for our e-commerce brand. The ability to pull in historical Shopify data and create hyper-targeted flows resulted in a 40% increase in email revenue within three months."
"Klaviyo’s predictive analytics let us know exactly when a customer is likely to churn. We set up automated SMS and email campaigns to win them back, and our retention rates have never been higher."
Ready to own your growth?
Join over 193,000 brands using Klaviyo to turn their customer data into revenue.
Sign up freeNo credit card required.
