Scale your revenue with smart email marketing
Stop guessing and start growing. Mailchimp combines powerful AI, advanced automations, and deep analytics to turn your subscribers into loyal customers.
24,900+ Reviews
Fall Collection Launch
To: All Subscribers (12,450)
Open Rate
Active Journey
Marketing that delivers results
For 24 years, Mailchimp has helped millions of businesses get more opens, clicks, and sales.
97% more clicks
Customers saw up to 97% higher click rates when they used both email & SMS.*
See up to 30x ROI
E-commerce businesses see up to 30x ROI* using Mailchimp's Standard Plan.
99% delivery rate
Customers experience 99.99% transactional email delivery rates.*
Use powerful AI tools
Our customers have sent over 9.8 billion emails with AI-generated content.*
Businesses like yours are growing faster—and stressing less
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Easy-to-use email marketing
No matter what your expertise level, Mailchimp is an affordable way to fuel small business growth.
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Drive more sales
Grow your list, learn about your audience, and send personalized, high-impact campaigns.
See what Mailchimp can do for e-commerceContact
Switch with confidence
Dedicated onboarding support and migration tools make the switch to Mailchimp seamless.
Find out how easy it is to switchOne place for all your data
Unify your data under one roof and use it to generate revenue. Hundreds of app and platform integrations make it easy.
- Measure your ROI impact with advanced reporting & analytics
- Grow your audience with popup forms and lead ads
- Use intelligent segmentation to understand your audience
- Boost engagement with personalized messaging
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One platform for all your marketing
Support your email marketing strategy with transactional messages and by connecting Mailchimp to your other key channels.
- Best-in-class email marketing backed by 20+ years of experience
- Integrations with social media, lead ads, and more
- Dependable, intuitive transactional emails
- Easy-to-use drag-and-drop design tools and hundreds of templates
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One AI-powered solution to optimize all your results
Mailchimp keeps learning about your business—so you can optimize your marketing strategy 24/7 with AI-driven insights.
- Quickly create content at-scale with AI
- Marketing automations that generate revenue around the clock
- Total visibility into your strategy to understand what works
- Analyze your data to find new opportunities to drive results
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Tell AI what to write
Prompt Suggestions
Keep your customers coming back
Discover how Mailchimp helps you connect with your audience at every stage of their journey.
Stand out in every inbox
Use our drag-and-drop email builder and 100+ pre-designed templates to create professional, engaging emails in minutes. Personalize content dynamically based on customer data.
- Drag-and-drop editor
- A/B Testing
- Send Time Optimization
Plus support for 300+ Integrations
Is Mailchimp right for you?
Why businesses love it
- Incredibly user-friendly email builder with hundreds of modern templates
- Robust Customer Journey builder for advanced automations
- Extensive integration ecosystem (connects to almost any e-commerce store)
- Built-in AI tools for subject lines, content generation, and send-time optimization
Things to consider
- Pricing scales up quickly as your subscriber list grows
- You are charged for unsubscribed contacts unless you archive/delete them
- The free plan has become more restricted over time (now max 500 contacts)
Not sure how
to choose?
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Find my planPremium
Our most advanced tools, unlimited contacts, and priority support; built for teams.
/mo
*See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More.
Standard
Sell even more with automations, personalization, and optimization tools.
/mo
*See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More.
Essentials
Send the right content at the right time with testing and scheduling features.
/mo
*See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More.
Free
Easily create email campaigns and learn more about your customers
Sending will be paused if contact or email send limit is exceeded. Learn More.
| Marketing Automation Flows | Up to 200 flows | Up to 200 flows | Up to 4 flow steps | |
| Generative AI Features | No additional cost add-on | No additional cost add-on | ||
| Custom-coded Templates | Create and Send | Create and Send | Create - upgrade to send | Create - upgrade to send |
Compare Marketing Platforms
| Feature | Mailchimp | Constant Contact | HubSpot |
|---|---|---|---|
| Free Plan Availability | Trial Only | ||
| Advanced Customer Journeys | Basic Autoresponders | ||
| Pricing for Small Business | Highly Affordable | Moderate | Expensive |
Winter 2026
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Fall 2025
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Enterprise
Fall 2025
Leader
Mid-Market
Fall 2025
Leader
Small Business
11 million businesses and counting use Mailchimp
But don't just listen to our large, loyal customer base—Mailchimp is also recognized as an industry leader for businesses of many sizes.
Source: G2.com, Inc
"Mailchimp's automations let us set up complex email journeys that drive sales while we focus on product development. It's essentially another employee."
— Amanda Clarke, E-commerce Director
"The reporting is so intuitive. We can easily see which subject lines work best and use the AI tools to refine our copy. Our open rates jumped 20% in two months."
— James Wilson, Startup Founder
Do it all with Mailchimp
Bring your audience data, marketing channels, and analytics together so you can reach your goals faster—all from a single platform.
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