Web & app analytics for teams who demand accuracy.
Other web & app analytics give you estimates, Matomo gives you answers. Track 100% of available traffic with confidence and take back control of your data.
No credit card required. 21-day free Cloud trial.
Trusted on over 1 million websites in over 190 countries.
International
Boost your website performance in three easy steps
Start a 21-day free Cloud trial. No credit card required.
Add tracking code to your website or mobile app.
Start improving your website using real-time data, features and reports.
Everything you need to know about your visitors
Unlike Google Analytics, Matomo gives you 100% data ownership. You get a complete picture of your customers without data sampling or sacrificing user privacy.
TRY IT FOR FREEindividual behaviour.
Ready
Ready
Be in full control with data ownership and privacy protection
With 100% data ownership you get the power to protect your user's privacy. You know where your data is stored and what's happening to it, without external influence. We're serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant.
Take back control of your data nowDon't damage your reputation with Google Analytics
You could lose your customers' trust and risk damaging your reputation if people learn their data is used for Google's "own purposes".
By choosing the ethical alternative, Matomo, you won't make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.
Read moreProtect Your Users
Host your analytics in Europe (Cloud) or on your own servers (On-Premise) to ensure complete data sovereignty.
More reasons why our clients love Matomo
Google Analytics Importer
No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.
Learn moreTracking personal data
Securely track personal data in accordance with privacy laws. This option is unavailable with GA.
Learn more100% accurate data
No data sampling means you can make impactful decisions based on 100% accurate reporting.
Learn moreOpen source
Minimise risk with a secure, transparent platform that's been thoroughly tested by hundreds of contributors.
Learn moreNo data limitations
Get an unlimited number of websites, users, and segments. There's also no limitation on how much data you store.
Learn moreEasy to use
Easily navigate through a user-friendly interface to get the data you need, faster.
Enhanced insights
The comprehensive range of features gives you actionable insights and a complete picture of your customers.
Learn moreAdjust to your needs
Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
Learn moreSupport
Matomo experts will save you time and money by providing guidance on how best to use your Matomo.
Learn moreRecognised as a leading global web analytics solution
See how Matomo stacks up against other payroll providers.
Oops, we mean analytics providers. Let's compare the facts.
| Feature | Matomo | Google Analytics 4 |
|---|---|---|
| 100% Data Ownership | ||
| Cookieless Tracking (No Consent Needed) | ||
| No Data Sampling | ||
| Built-in Heatmaps & Session Recordings | ||
| Import Historical GA Data | N/A |
What our clients say about us
We're trusted on over 1 million websites in over 190 countries.
"We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch."
Honest Review: Is Matomo Right for You?
Pros
- Total Data Ownership: You keep 100% control of your user's data.
- No Consent Screens Needed: Can be configured to track cookieless, bypassing annoying GDPR banners.
- Includes advanced tools out-of-the-box (Heatmaps, Funnels, Session Recording).
- Free if you host it yourself (On-Premise).
Cons
- The UI looks slightly dated compared to modern SaaS alternatives.
- Hosting it yourself (On-Premise) requires technical server knowledge.
- Cloud pricing can become expensive for websites with massive traffic volumes.
Choose how you want to deploy Matomo
Select the option that best fits your technical expertise and budget.
On-Premise
Host Matomo on your own servers. Requires technical knowledge.
- 100% Data Ownership
- Unlimited Websites & Users
- Standard Analytics Features
- Premium features (Heatmaps, etc.) cost extra
Cloud
We host it for you in Europe. Zero technical setup required.
Includes all premium features:
- Heatmaps & Session Recording
- Custom Reports & Funnels
- A/B Testing & Form Analytics
- White-labeling options
Frequently Asked Questions
Do I need cookie consent banners with Matomo?
Can I migrate my old Google Analytics data?
Is the open-source version completely free?
Where is the Cloud data stored?
Ready to take back
control of your data?
Join over 1,000,000 websites that trust Matomo for ethical analytics.
START YOUR 21-DAY FREE TRIALNo credit card required.
Matomo Privacy-Friendly Web Analytics
Matomo is a powerful web analytics platform and the leading ethical alternative to Google Analytics, offering 100% data ownership and cookieless tracking.
Price Currency: USD
Operating System: Web Browser, Windows, Linux, macOS (On-Premise & Cloud)
Application Category: BusinessApplication
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