Show up in search. Show up in AI. Own the results.
From keyword rankings to AI-generated answers, Moz Pro surfaces every opportunity to win more traffic and revenue.
Trusted by 500,000+ brands and agencies
Your SEO & digital marketing solutions
Get the SEO insights you need to convert more traffic and outrank the competition
with Moz Pro
- Discover quality keywords, optimize content, and track rankings
- Uncover, track, and fix technical SEO issues
- Monitor your efforts, effectively communicate with your team, and iterate
- Analyze your competition, identify SERP opportunities and keyword gaps
Moz Pro: the all-in-one SEO and AI search toolkit
Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic, and measure your brand's presence in AI-generated answers.
Keyword Research
Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis.
Learn moreCompetitive Research
Identify competitors, keyword gaps, and link opportunities to improve organic share of voice, benchmark your presence in AI-generated answers, and outmaneuver the competition.
Learn moreLink Research
Get insight into any website's authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority.
Learn moreRank Tracking
Track the performance of hundreds (or thousands) of keywords across 170+ search engines.
Learn moreDomain Overview
Get a quick SEO snapshot dashboard for any domain. Gain measurable insight with metrics like Brand Authority and Domain Authority, along with ranking keywords and top backlinks.
Learn moreSite Crawl
Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.
Learn morePropel your business forward with Moz Data
Moz API: powering custom data solutions
Moz's proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards.
- Domain Authority
- Page Authority
- Brand Authority
- Spam Score
- In-depth link data
Why marketers trust Moz Data & tools
"Our Google Business Profile traffic has increased drastically over the past three years. Before we started this partnership with Moz, we were averaging about 30,000 views each month from local search. Now, it's well over 200,000. Moz Local is the perfect solution for us."
Is Moz Pro right for you?
The Advantages
- The Industry Standard Metric. Moz invented Domain Authority (DA). Get the most accurate gauge of site strength directly from the source.
- Clean, user-friendly interface. Much easier for beginners and intermediate SEOs to navigate compared to Ahrefs or Semrush.
- Excellent Local SEO add-ons. Moz Local makes managing hundreds of business listings incredibly easy.
Things to Consider
- The backlink index, while massive, is sometimes updated slightly slower than Ahrefs.
- AI features are currently in Beta and continuously evolving.
- Fewer advanced technical SEO features for massive enterprise sites compared to dedicated crawlers.
How Moz Compares
| Feature Focus | Moz Pro | Ahrefs | Semrush |
|---|---|---|---|
| Best For | Overall SEO & Local | Deep Backlink Analysis | All-in-one Marketing |
| User Interface | Very Intuitive | Steep learning curve | Cluttered/Complex |
| Proprietary Metric | Domain Authority (DA) | Domain Rating (DR) | Authority Score (AS) |
| Starting Price | $99 / month | $99 / month | $129.95 / month |
Simple plans for serious SEOs
Try Moz Pro free for 30 days. Cancel anytime.
Standard
Perfect for those new to SEO or learning the ropes.
- Track 300 keywords
- 100,000 pages crawled / week
- 1 User seat
- Unlimited Scheduled Reports
Medium
Full access to keyword research tools.
- Track 1,500 keywords
- 500,000 pages crawled / week
- 2 User seats
- Branded Reports
Large
Ideal for agencies and enterprise teams.
- Track 3,000 keywords
- 1.25 Million pages crawled / week
- 3 User seats
- Premium Support
Save 20% when you choose annual billing.
Get started with Moz Pro!
Unlock the power of advanced SEO tools and data-driven insights. Join 500,000+ brands succeeding in search.
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