Easy to use and privacy-friendly
Google Analytics alternative
Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure.
Top Sources
Top Pages
People ❤️ Plausible
Plausible runs reliably at any scale, from small sites to hundreds of millions of monthly visitors, and is trusted by thousands of companies that have switched from Google Analytics.
Why use Plausible Analytics?
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience.
Plausible does not use cookies and does not collect any personal data.
No need for cookie banners
All site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. You don't need to show intrusive GDPR consent banners.
Read privacy policy →Lightweight script keeps your site fast
Our script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener web.
Check performance →Google Analytics (gtag.js)
Plausible Analytics
Custom Goals & Conversions
Track conversions, revenue & campaigns
Turn any page into a goal. Automatically track file downloads, 404 error pages, and outbound links. Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates.
Explore tracking →Built for everyone
Simple enough for bloggers, powerful enough for enterprises.
Analyze SEO performance seamlessly
Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Understand exactly what keywords drive traffic to your articles.
- Outbound link tracking
- Track traffic from AI tools (ChatGPT, Perplexity)
Top Search Queries
Measure funnels and growth
Measure how visitors progress through key steps on your site. Understand conversion rates and identify exactly where users drop off during sign-up.
- Custom event tracking
- Conversion funnels
Signup Funnel
Share dashboards with clients
Create custom shared links for your clients. They get a beautiful, easy-to-understand dashboard without needing a login, and you look like a pro.
- Secure shared links (password protected)
- 100% White-label options
Share Link
plausible.io/share/client-site
Integrates with your favorite tools
Add our lightweight snippet to any website builder or framework.
It's time to ditch Google Analytics
| Feature | Plausible | Google Analytics 4 |
|---|---|---|
| Privacy & GDPR | 100% Compliant | Requires consent |
| Cookie Banner Required? | No | Yes |
| Script Size | < 1 KB (Super fast) | 45 KB+ (Heavy) |
| Dashboard Complexity | Simple, single page | Complex, requires training |
| Data Ownership | You own 100% of your data | Google uses it for ads |
Loved by founders and creators
Clem Delangue
CEO at Hugging Face
"We're massive users of Plausible here at Hugging Face. It's clean, simple, and respects our users' privacy."
DHH
CTO at Basecamp
"Been a very happy customer of Plausible. Wonderful to see domains like web stats that were once a wasteland due to monopoly weight spring new, better options."
John O'Nolan
Founder at Ghost
"Check out Plausible if you haven't yet - fantastic product. We switched over everything from GA."
Traffic based plans that match your growth
Sign up for 30-day free trial. No credit card required.
Starter
Up to 10k monthly pageviews
Start your free trial- 50 websites
- 5 years data retention
- 100% Data ownership
- Email/Slack reports
- Google Analytics import
Growth
Up to 100k monthly pageviews
Start your free trial- Everything in Starter
- Up to 10 team members
- Team Management
- Shared Links
- Embedded Dashboards
Business
Up to 100k monthly pageviews
Start your free trial- Everything in Growth
- Custom Properties
- Stats API access
- Looker Studio Connector
- Ecommerce revenue attribution
Frequently Asked Questions
Yes. Plausible is built with privacy in mind. We don't use cookies, we don't generate any persistent identifiers, and we don't collect or store any personal data. This means you don't need to prompt your visitors for cookie consent.
Yes! We have an official Google Analytics import tool. You can easily import your historical stats from Universal Analytics (UA) or GA4 directly into your Plausible dashboard so you don't lose your old data.
Not at all. The Plausible script is under 1 KB. That's 45 times smaller than the Google Analytics script. It loads incredibly fast and will actually improve your page speed scores compared to using traditional analytics tools.
Yes. You can track outbound link clicks, file downloads, and 404 pages automatically. You can also easily configure custom events to track conversions, button clicks, and even e-commerce revenue.
Ready to ditch Google Analytics?
Start your 30-day free trial today. No credit card required.
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