Collect real-time data in
unified profiles—and so much more
Collect, clean and activate your customer data in any tool to create context-driven experiences. Build a complete solution that combines your data, communications, and AI.
Trusted by 25,000+ businesses worldwide
Good data is for everyone.
Empower your entire organization with a single source of truth. See how Twilio Segment helps different teams thrive.
Drive growth with unified customer profiles
Stop wrestling with CSVs. Empower your marketing team to build highly targeted audiences using real-time data, and seamlessly sync those audiences to hundreds of ad platforms and marketing automation tools instantly.
- ✓ Increase ROAS with precise targeting
- ✓ Personalize omnichannel campaigns
- ✓ No SQL required for audience building
AND NOT 'Order Completed'
Simplify your data pipeline architecture
Collect data once with our single API and route it to any analytics or marketing tool. Stop writing new integration code every time marketing buys a new SaaS product.
- ✓ Single, clean API for data collection
- ✓ Automated data governance & validation
- ✓ Save hundreds of developer hours
Understand how users interact with your product
Send clean, consistent product usage data directly into your favorite analytics tools like Mixpanel or Amplitude to build better funnels, track retention, and launch winning features.
- ✓ Ensure data consistency across platforms
- ✓ Track the full user journey securely
- ✓ Empower self-serve analytics
Complete Customer Data Platform
Everything you need to collect, unify, and activate your data securely at scale.
Customer data pipeline
Collect first-party data from every touchpoint (web, mobile, server) with a single API. Segment automatically cleans and translates it, routing it securely to your data warehouse or any of our 400+ destinations for a unified customer view.
Explore ConnectionsIdentity Resolution
Say goodbye to fragmented data. Segment automatically resolves identities across devices and channels, merging anonymous interactions with logged-in user data to create complete, unified, real-time customer profiles.
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Orchestrate real-time journeys
Build advanced audiences based on user traits and behaviors directly in Segment. Trigger personalized marketing campaigns and journeys instantly across email, SMS, and ad networks without waiting on engineering.
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Resources to learn, build, or troubleshoot
Power the tools you already use with your data by enabling any of our 400+ turnkey integrations. Collect once, send anywhere.
Integrations catalog
Power the tools you already use with your data by enabling any of our 400+ pre-built integrations for marketing, analytics, and warehouses.
Documentation
Use up-to-date documentation to quickly integrate our SDKs into your web, mobile, and server applications and send data safely.
Recipes
Step-by-step tutorials on how to build specific growth and data solutions with Twilio Segment and partner tools.
Help Center
Chat with our support team to get answers to your questions, troubleshoot data pipeline issues, or find helpful setup information.
Why Teams Choose Segment
Pros
- ● Collect data once, send to 400+ destinations instantly without coding.
- ● Best-in-class Identity Resolution builds highly accurate unified profiles.
- ● Strict Data Governance (Protocols) keeps your database clean.
- ● GDPR and CCPA compliance built right in.
Cons
- ● Requires developer help for the initial SDK installation.
- ● Pricing based on MTUs (Monthly Tracked Users) can scale up for high-traffic consumer apps.
- ● Advanced features like Personas/Engage require the higher-tier plans.
How Segment Compares
| Feature | Twilio Segment | Other CDPs |
|---|---|---|
| Pre-built Integrations | 400+ Destinations | Limited (Often < 100) |
| Data Governance | Protocols (Enforced Schema) | Manual / Basic cleaning |
| Identity Resolution | Automated Cross-Device | Often requires manual SQL |
| Developer Experience | Industry Standard API | Complex, closed ecosystems |
Pricing that scales with you
Start for free. Pay as you grow based on Monthly Tracked Users (MTUs).
Free
The basics to get your data pipeline up and running.
- ✓ 1,000 Visitors / mo
- ✓ 2 Sources
- ✓ 300+ Integrations
Team
For growing teams that need core CDP capabilities.
- ✓ 10,000+ Visitors / mo
- ✓ Unlimited Sources
- ✓ Unlimited Destinations
- ✓ 1 Data Warehouse
Business
Advanced features, governance, and personalized support.
- ✓ Custom Volume
- ✓ Protocols (Data Governance)
- ✓ Identity Resolution
- ✓ Advanced Roles & Permissions
Frequently Asked Questions
A CDP like Segment is a software that collects customer data from all your touchpoints (website, app, server), cleans it, and routes it to your various tools (analytics, marketing, data warehouse) to create a single, unified view of the customer.
You need a developer to do the initial setup (installing the Segment snippet or SDK into your codebase). Once the data is flowing into Segment, marketing and product teams can turn on new tools (Destinations) with just a few clicks in the UI—no coding required.
Yes, Segment provides robust privacy controls. It includes features to automatically mask PII (Personally Identifiable Information), manage user consent, and process data deletion requests to help you comply with GDPR, CCPA, and other global privacy laws.
Ready to become data-driven?
Join 25,000+ companies using Twilio Segment to build a unified customer view and drive better business outcomes.
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