Get measurable results
from online marketing
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.
Trusted by 30% of Fortune 500 companies
Uncover your competitors' marketing strategies
Get a complete overview of any website's online visibility. Discover their top-performing keywords, traffic sources, and backlink profiles in seconds.
- Analyze organic and paid traffic
- Uncover backlink gaps and opportunities
Authority Score
Organic Search Traffic
Tools for every marketing goal
Explore over 55+ tools tailored for every aspect of your digital marketing strategy.
Grow your organic traffic
Uncover millions of national and local keywords. Analyze any domain's backlink profile. Run technical SEO audits and track your daily SERP positions.
- Keyword Magic Tool
- Site Audit
- Position Tracking
Query: "digital marketing"
More data. Smarter insights.
Powered by the largest databases on the market.
25B+
Keywords
43T+
Backlinks
808M
Domains
140+
Geo Databases
Keyword Magic Tool
Find the best keywords for your SEO strategy
Tap into a database of over 25 billion keywords. Filter by search volume, keyword difficulty, intent, and CPC to find the golden opportunities your competitors are missing.
- Uncover long-tail keywords
- Identify search intent (Navigational, Informational, Transactional)
85%
Site Health
Keep your website's health in check
Run a high-speed crawl of your website to find technical SEO issues. Get prioritized, actionable solutions to fix broken links, crawlability issues, and slow-loading pages.
- 140+ technical SEO checks
- Core Web Vitals tracking
Keyword Gap
Steal your competitors' traffic
Compare your keyword and backlink profiles against up to 5 competitors simultaneously. Spot gaps in your strategy and find low-hanging fruit to outrank them.
- Keyword Gap analysis
- Backlink Gap analysis
Backlinks
1.2MTop Anchors
Build a powerful backlink profile
Access the fastest backlink discovery tool on the market. Monitor your inbound links, analyze their quality, and quickly identify toxic backlinks that could harm your rankings.
- Link Building Tool
- Backlink Audit (Toxicity Score)
SEO Writing Assistant
"Digital marketing is essential for modern businesses..."
Create content that drives results
Generate briefs, write SEO-optimized copy with AI, and check your text's originality in real-time. Ensure every piece of content you publish is primed to rank on Google.
- Real-time SEO recommendations
- AI Content Ideation
Seamless integrations
Connect Semrush with the tools you already use every day.
Grow your traffic in 3 steps
Analyze
Enter any domain or keyword to instantly uncover volumes, trends, and competitor data.
Strategize
Identify content gaps, backlink opportunities, and technical errors holding you back.
Execute
Use built-in AI tools to write optimized content, build links, and track your rankings.
Is Semrush right for your business?
The Advantage
- Industry's largest keyword and backlink database
- True all-in-one suite (SEO, PPC, Social, Content)
- Advanced AI writing and visibility tracking tools
- Invaluable competitor intelligence and gap analysis
Things to consider
- Premium pricing may be high for small individual bloggers
- UI can feel overwhelming initially due to the sheer number of tools
- Additional user seats require an extra monthly fee
Plans & Pricing
Pro
For newbies and small teams starting their marketing journey.
billed annually
Try for free- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and Social tools
Guru
For agencies and mid-size businesses growing their presence.
billed annually
Try for free- 15 projects
- 1,500 keywords to track
- 30,000 results per report
- Content Marketing Platform
- Historical Data & Looker Studio
Business
For large agencies and enterprises with extensive web operations.
billed annually
Subscribe- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- Share of Voice metric
- API Access
Why top marketers choose Semrush
| Feature | Semrush | Ahrefs | Moz |
|---|---|---|---|
| Keyword Database Size | 25.5 Billion | 17.3 Billion | ~500 Million |
| Content Marketing Toolkit | |||
| All-in-one Platform (PPC, Social, PR) | SEO Only | SEO Only |
1 / 4
"I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google."
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
2 / 4
"What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects."
Esther Giménez
Senior SEO & UX Consultant, Annalect, Omnicom Media Group
3 / 4
"If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO."
Fabrizio Ballarini
Responsible for SEO, Wise
4 / 4
"When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price."
Brian Dean
Founder, Backlinko
Ready to dominate your market?
Join 10 million marketing professionals who trust Semrush to grow their online visibility and outsmart the competition.
Try Semrush for FreeNo commitment. Cancel anytime.
