ZoomInfo is widely considered the industry leader in data accuracy. They use a mix of AI, machine learning, and a massive contributory network (FuZion) to constantly verify and update email addresses and direct phone numbers.

Buyer Intent is a feature that tracks the online consumption behavior of companies. If multiple employees from "Acme Corp" start reading articles and visiting websites about "Cloud Security," ZoomInfo flags them as having high "intent" to buy, allowing your sales team to reach out before they even fill out a form.

Yes, ZoomInfo does offer a free trial period where you can access the platform and run searches to evaluate data quality before committing to an annual contract.

Yes. With the addition of ZoomInfo Engage, the platform now offers multi-channel sequencing (emails, calls), dialers, and workflow automation, meaning you don't necessarily need a separate tool like Outreach or Salesloft if you want to consolidate.